I like it la petite!
I've refused to buy from Gap, A&F, Ralph Lauren, and Old Navy and so on, because of their advertising campaigns. Although, occassionally I've suckered myself into Old Navy, because well... it's affordable, although walking into that store gives me nightmares.
Not just malls that have these questionable images now though either. Walking down the street/driving, I see these ads up at bus stops. It doesn't bother me, but I can see how people would get offended by it.
Of course, then I could find the link to the 70's Sears catalogue, with some questionable images in that too