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you could say that about any genre....FPS, MMORPG, Side Scrolling Shooters, etc... everyone of course wants to catch the wave on something that is profitable.
In my opinion the MMORPG infrastructure is just too expensive vs return of investment (ROI) since it is directly tied to sales. There's also shelf life of games, games that don't hit well, get put into the bargain bin within weeks. Those with staying power can stick it out for sometime and can collect some profitability ala Warcraft Battle Chest and Diablo Collections, but again, those are few and far between. Obviously the game market is very lucrative which is why Hollywood is trying to get a piece of it for themselves, ala Viacom's Sumner Redstone owning 80%+ of Midway games.
Also, the example I use of Blizzard's infrastructure, both games make use of the same infrastructure so the overhead is minimal and each game on top of it in the future just takes advantage of what's already been invested in shortening the ROI curve.
Once the companies that can afford to continue to support the backend commodities, then and only then will the model become something more mainstream and companies will be willing to take more risk, even say licensing use of those infrastructures ala colocated internet hosting services.
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