Oh sure, advertisers have been aware of the brain for a long time, but only see it as a device used to prod your fingers to lift the money from your wallet for them.
I'm all for technological advancement or any kind. I'm a big, big fan of indoor plumbing, air conditioning and, of course, the internet, (hooray
) but this is too much.
I don't care if an advertiser knows I like Playboy. What I do care about is not having the choice to tell him.