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There's a reason or two there are 'age demographics'. Advertisers know who is most influenced by what they are trying to sell. The older demographics are not as easily influenced-but still can be-as those in the, say, 18-39 group. An example: my daughter wants canvas Converse sneakers. Every few years, they become popular and they are again. All her friends have them. Her father has been wearing them all his life!!! Who's been influenced? To her, Dad is completely out of touch-yet he's dressing the way she and her friends do.
For me, research into the type of product I need to get is the way to go, but not always foolproof. It has to suit my needs, not be the biggest, shiniest and most popular. I read up on what's available and how it may work for me, using consumer books and reviews on the internet. Then I use it til it dies!
The only time I have seen name-brand vs no-brand and name wins is in food purchases. Store brands tend to be weak, flawed and not as good. But even then, there are exceptions.
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