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i disagree with those who contend that mass advertising is so pervasive that we could never quantify how it affects us and that no one is immune to its power. i have studied business at the undergraduate and graduate levels, with a plethora of marketing classes peppered throughout. i know the frameworks, theories, and models of almost every type of marketing in use today at every level of the supply chain. working as a young executive in corporate america, i also work directly with marketing teams as all of thier funding comes accross my desk for approval. i see the projects, the initiatives, the metrics used to track their effectiveness. i am intrinsically involved in the decision to continue funding certain marketing campaigns and scrapping others. involved in decisions to spend funds to penetrate brand communities. you name it. i have seen it all.
with my upper level business education and real world experience in corporations at the executive level...i can say that for myself, and others like me, that mass marketing in any medium doesnt have the same effect on me as it does on its intended, unsuspecting targets. FYI: more money is spent on 'mind games' in places further up in the supply chain. money spent on 'tricking' or 'hypnotising' consumers (end users) is marginal compared to the marketing dollars spent in other areas of the supply chain.
in short...i think with the proper training, education, and an inside knowledge of the industry, advertising doesnt affect me at all. in general, the more educated you are, the less likely these things are going to have the desired effect.
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