I don't see it as raising money for a charity, which Kenneth Cole is well known for, he also does charity work for breast cancer charities I beleive. I see this is a public service announcement which desperately needs saying.
:jumps up on soapbox:
I remember sitting in a biology lecture hall in Medford Mass in the early 80slearning about a disease with no cure that affects mainly the gay communuty, but it wasn't outside the realm of possibility that if could affect the non gay community.
A year or two later, we got pamphets, with condoms, that basically said the only sure way to protect yourself from AIDS was to wear a condom every single time, because you never know.
More than 20 years later, we KNOW how you get AIDS. We also KNOW that you can't always tell who has it and who doesnt. People are having way more sex than they ever did, especially the under 25 set, with more parters, but yet, people still have unprotected sex. Have people gone daft? Or do they just beleive that it can't happen to them?
While I would prefer this ad used non high fashion mode waifs types and rather used more athletic looking people to drive their point home, it's still a valid point. An ad like this should inspire conversation... Which it has, unfortunately, it's inspiring the wrong conversation.
If this ad makes one person choose safer sex -then it's absolutely done it's job.
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Free your heart from hatred. Free your mind from worries. Live simply. Give more. Expect less.
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