ARTelevision

3 hours/day of tv =
3 hours/day of radio =
3 hours/day of exposure to billboards and product advertising =
3 hours/week of movies =
3 hours/week of magazines/newspapers =
3 hours/week of commercial Internet =
3 hours/week of talking about media subjects =

the stats are no mystery.
add to or subtract from the above. arrive at your own numbers.

thousands of hours each year immersed in media.
living in it. not in the world.
when not attending directly to it, we replay it in our heads.
rehearsing movie roles, tv characters.
thinking about them.
fantasizing. fixated on them.
pop stars. celebrities. rock and roll idols.
supermodels. news anchors. people in ads.

trying to look like them.
trying to act like them.
repeating their words to ourselves.
thinking their thoughts.
we like to believe we can resist their hold on us.


we'll explore the subliminal issues later.
for now just look at the surface.
look at what's obvious.

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create evolution