I am split on this, because I see no reason not to modify, but I am not much of a modifier. I have stuck a spiderman badge on my bag before, and I have a barcode stuck over the Dell logo on my monitor, and some furry dice in my car, and I have a beard, which seems to make me stand out a lot among my peers, but it's really just subtle stuff like that.
I won't get tattooed or pierced (although I won't rule it out either) simply because every cat and his mother is now getting a tattoo or a piercing. I almost feel like my individuality is expressed in my apparent lack of need to shout about it.
It extends to clothing, I favour simple, comfortable clothes that I think look good, I don't wear rings, bracelets or necklaces, and just one of three tasteful, understated wristwatches, and I don't usually keep them on very long.
At the end of the day, I think it comes to down to maturity, perspective and self-confidence. If you are confident in yourself, you don't need a cartful of stuff that is intended to scream 'ME!'
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