Exactly!
The main problem, IMO, is that most everyone is uneducated when it comes to fraud and what to do about it. I use the term "fraud" loosely, because in ecomdan's case, it's not so much fraud as it is a company not following through with their responsibility to provide a warranty.
Most people don't know what the BBB is, let alone Attorney General, and you'll find that pretty much anytime someone is scammed, they just shrug it off and cut their losses. Little do they realize they're screwing it up for everyone else.
The company that I was talking about did this to other people, you could tell because there was an uproar on their message boards. I dug up info on the company AND the owner, posted it in every forum (on their site) w/ instructions on how to report to the BBB and Attorney General (you could tell that thought NEVER ONCE entered the minds of these people). Lo and behold, an hour later, the site was taken completely offline.
Anyway, yeah, the BBB and A.G. work if there's a flood of complaints, but the fact is most people who buy through Alienware are (for some reason) happy with the product, so your complaint will more than likely go unheard UNLESS they're REALLY f'n up.
Still, by all means, file a complaint. Your complaint just might be the last straw that gets them investigated