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I think that it would make life impractical if I was always painfully aware of all the sad and fucked up things that go on around me. I agree that people who oppose what a company does should not support them by doing business with them, but I'm happy to ignore a certain amount of suffering in general so I can keep getting up every morning and doing what I have to do instead of being too depressed to get out of bed because some people don't make as much as others, or too guilty to eat because part of the world is starving.
I help out when I can, but some things will need to be ignored if I'm going to make rent and put food on the table. If I can't help myself, I certainly can't help others.
So my take is: ignore as much as you need to. If it's in your heart to make a positive difference in someone else's life, you'll do it.
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My other sig says something clever.
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