|
you'll see an even better instance in the next world cup--it'll be happening in germany, and fifa has sold a monopoly on beer sales to budweiser i think.
some of the earlier matches will happen in munich no less. local breweries are talking about selling other beers from stands just outside the monopoly perimeter.
i expect you'll find similar kind of crap going on in the world cup context, then.
the problem is that fifa (or the olympic committee) agreed to this kind of relationship with corporate sponsors, not so much the outcomes of those agreements.
sports are private affairs. the idea that there is a public dimension to sports is an illusion.
__________________
a gramophone its corrugated trumpet silver handle
spinning dog. such faithfulness it hear
it make you sick.
-kamau brathwaite
|