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Old 08-12-2004, 09:28 PM   #16 (permalink)
rat
smiling doesn't hurt anymore :)
 
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Location: College Station, TX
I'm going to take the Olympics' side on this one. They don't come up with all the money to build these massive stadiums and all that come with them (which ::cough:: just happen to stimulate the economies of the areas they are in) all by themselves. They NEED sponsorship, and therefore they have decided to PROTECT THEIR INVESTORS. The comittee OFFERED these protections to their sponsors, the sponsors did not ask for them. This is a goodwill sign saying, "Hey, we REALLY appreciate your support of this international spectacle that costs tens of millions of dollars to host, so we're going to show our appreciation by denying non-sponsors free advertising."

If anything, it should help make the sponsorship contracts MORE competitive, allowing the Olympics to get more bang for their buck. Competition is inherrently better for the consumer (read: the Olympic comittee, which passes the fruits of its labor on to you, the spectator), so why is everyone up in arms over the Olympic comittee forcing more competition into their sponsorship contracts?
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