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It's no different than what most movie theatres do - "No outside food please". If it pays the movie theatre, the movie theatre will make the rules.
Anyway, why should someone get free advertising? Didn't the article say that if you take the labels off your bottle, it's okay to bring it in? People can always do that. I don't really care if the pepsi I'm drinking says Pepsi on it or not.
If anything, though, this limits the "mass media mind control" by limiting the amounts of advertistements you are exposed to when you watch the Olympics.
While it might be annoying to have to only buy certain brands, I think you guys are making too much of a big deal out of it.
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