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yeah rsl, i agree with what you say. When I heard about this it interested me though (plus he said he would give extra credit).
I think that a way that they could have tested the data is to check drastic sales in products that advertise a lot.
I can see how people would say that he could just be trying to yank our chain or revive some urban legend, but I don't really think a college professor would be that interested in doing that.
On the other hand, it's very easy for him to stand in front of a huge sociology lecture class and say something that everyone will believe. I think I am going to email him and find out what the situation is with this. I'll get back to you all when I find out.
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