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Real Estate Agents are paid on commision and usually keep to a specific geographic region, like a subdivision or town. Recognition is very important because the more people see your face (and your name), the more they assocoiate your professional looking image with one of selling your house.
Who would you choose? The face you've seen plastered all over your neighborhood on every chip clip or calender in your mailbox, and for sale signs in your neighborhood, whose signs seem to quickly have a SOLD or UNDER CONTRACT sign on top of them or the random knuckle head from the yellow pages.
It's brand building real estate style, and IT WORKS.
The more houses you sell, or even list the more commision you can potentially earn.
-bear
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It's alot easier to ask for forgiveness then it is to ask for permission.
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