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The problem with Aqua di Gio is that its wayyy too overused: practically every single guy in North America wears it, and most people recognize the smell easily. Mind you, the scent IS great, and chicks love it, but its just too common these days. Same thing happened with cool water a few years ago.
There are a lot of other really great colognes that are 1) cheaper, and 2) uncommon. Chrome is pretty good (it smells like CK One), although it too is becoming pretty popular. Alfred Sung's HEI is also pretty good, and it comes in an amazing looking bottle.
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-sanity is not statistical-
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