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claiming you are completely unaffected by advertisements is naive. no one consciously buys things based on a commercial. advertisements affect our subconscious, esp when the're directed at children for long periods of time. when we see something advertised repeatedly our subconscious mind internalizes that image and it leads to name recognition and us buying more of the product often without the consumer being aware of how his/her mind made the choice to buy the advertised product. If everyone in society were more aware of how advertising works and how to resist it this would not be much of a problem but that is hardly the case esp when children are concerned.
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