i don't argue that this article isn't a somewhat accurate portrayal of men and women and how they typically behave, and the advice that what you would want is not always what your partner would want is valuable (and also applicable to christmas gifts!). however, my main problem with Gray and his ilk is that they tend to stereotype based on gender, what's *most* women or men want means nothing unless your partner fits the norm. one should always ask their partner what they need, not assume that the're just like all other women/men.
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