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Remember, a lot of the big record companies have "boutique" labels that sign and distribute the smaller bands. It's not Top 40, and the marketing money isn't poured into them, but they are there.
Remember Interscope back in the early to mid 90's? It was (still is?) a boutique label under Warner Bros., and carried bands like Nine Inch Nails, Primus, Reverend Horton Heat and Marilyn Manson, and at one point bought Sub Pop records as well. The label is a little more mainstream now (they carry Audioslave, 50 cent and All American Rejects among others), but the record companies aren't completely ignoring rock bands.
Oh, and just because a good band like The White Stripes appears on MTV, it doesn't suddenly make them suck. That's an ignorant standpoint (not pointing the finger at anyone in this thread, but this sentiment has been voiced on TFP in the past...)
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"You can't shoot a country until it becomes a democracy." - Willravel
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