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This is a good example of channel conflict. Most resellers and manufacturers have encountered it. The good ones figure out a way to co-exist.
Under no circumstances should you take the money directly. You will appear to have been bribed at your company's expense, and will severely damage your reputation. Your bosses should have some experience in dealing with channel conflict. I would sit down with my boss and review the deal with him and work on a strategy to move forward. A typical solution would be for the manufacturer to split some of the margin with your firm (which is what the $28K represents).
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