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Working in retail, and to a lesser extent now as a fledgling teacher, the axiom is useful, even if you don't really agree with it. A lot of people, particularly the people who are likely to complain, will get really pissed off if you argue with them, even if you're right. So I've always felt it's easier just to agree with them as much as you can. Obviously if they are trying to get some money out of you, then you have to put your foot down. However, if they just want to vent about how they don't like X or Y, you aren't going to win if you try to argue with them.
In fact, if you argue every time you're right, you'll probably lose a lot of customers. That's what I think the moral of the axiom is, not that customor IS right, but that it's better to treat him LIKE he is.
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