When I say $20 per square foot is ridiculous, I'm talking about the expense of the material itself. A square foot is not a large portion of area when you're spraying, and I'm wondering what goes into this stuff to make it so expensive. Given that a truck bed is about 72 square feet (assuming a 4x8 bed with 2 foot walls), it would cost nearly $1500 to apply it. The material is supposedly identical to truck tarp liners made by companies such as Rhino. Given that the Rhino
website says the cost of application is $500, I'm wondering what the difference in price is. Did they add something, increase the thickness of the material, or what?
By all means we should use this stuff to save our troops, particularly since it costs less than armor plating. But if they are the same material, why is it so much more expensive than the commercial version?