Quote:
Originally posted by JoeyB
There was probably only three ways to go.
1--Nothing changes. Obviously, the result is...nothing changes.
2--Go more hardcore. It appeals to the hardcore audience, but then you compete with Hustler, Penthouse, Club (go ahead and name your favorite)
3--Clean up a bit. It's a slightly broader audience. Many people can't make the leap to actual nudity and either their wife, girlfriend, mom or someone else doesn't give them grief for buying a magazine like Maxim. I guess Playboy is going for a piece of that audience.
Time...and the bottom line will tell.
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Why not do a combination of number one, but still have better articles, interviews, and cleaning up of their editorial staff?
I used to read the mag religiously. I think what they stood for in the 90's was right on: Men's rights, Father's rights, relaxation of drug laws, anti-censorship articles, and interviewing stars.
At some point along the line, they changed a little, got a little more politically correct, and used more air-brushing than I have ever seen.
To fix themselves, they have to do three things:
Get better looking, more girl next door type of woman, who aren't afraid to go infront of the camera with no airbrushing. Not more hardcore, just more classically beautiful women.
Better articles, about men's issues. Go back to having interesting, sexy short stories by famous authors, and interview people who really matter, not Joe Sitcom.
Figure out who you are as a magazine. Your market is not those under 18, so don't act like it. Find a better balance between young and hip, and old and stuffy, you can't be both.