Quote:
Originally posted by ngdawg
Seems much more blatant now to me. No one released a major, if any, film starring Snap, Crackle and Pop, but Jimmy Neutron, Spongebob, et al, glare at you from all kinds of food boxes on the shelves. There weren't websites 15, 20 years ago aimed at kids starring their favorite character in games released by food conglomerates.
When my kids were toddlers (and maybe now), Toys R Us frequently ran promotions-with every purchase, your kids got a box full of goodies. Mostly this consisted of snacks and coupons for those snacks. OK, so it introduces my kids to something they may never have otherwise tried. But wrap shit in beautiful paper and put a ribbon on it....it's still shit- more pleasing to the eye, but stinks just the same.
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I guess you never heard of the film Mac and Me funded by McDonald's for the most part...
http://www.imdb.com/title/tt0095560/
but yes there wasn't any websites at the time, cross media and licensing wasn't as big as it is now. Lucas is the master of the licensing after Star Wars hit big, and that's where the motherlode of companies get their money from. Note that Scholastic brand Clifford is not able to compete as well because his missive does not allow for him to be on sugary things, so he's on Kix and a fruit gummy thing.