I think that the most valid point here is that the appearance of your SO reflects on you. If someone you do business with sees your wifes pussy at a club, it's a possibility that you may lose their business. That's just an example, but people treat you/think of you differently based on their perception of you and of your significant other. I'm sure that many elections have been lost just because of the image of the persons SO.
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"Where the white women at?"
-Sheriff Bart (Blazing Saddles)
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