One of the guys on the Abit Forums (under max series) found it for me after I complained of the problem. Mine finally died (showed as off under Abit EQ) so I stepped up to the plate and got a Swiftech MCX159P. Really really cool Northbridge cooler. Don't know how to link, but google it. Newegg has em.
I thought about the heatsink (as mentioned above) but decided what the hell.
Oh yeah, and a little Arctic Silver 5..
I am installing it this weekend, so I will let you guys know how it goes...