Quote:
Originally posted by ultra_agent9
This is a major triumph to manufacturers and advertisers, to have their product name become the new standard by replacing the everyday word for that particular item.
What are some other examples of this?
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interesting point ... except when the brand becomes the product, people start forgetting it is a brand.
the most common example over here is probably "hoover", which we use for vacuum cleaner. But that doesn't mean we buy Hoover hoovers, we usually seem to have an Electrolux or whatever. So it's good for market domination in the beginning, but then other companies catch up (and often end up doing it better in the end).
also compare with adverts where you can remember every detail of the advert EXCEPT for what it's trying to get you to buy. Maybe it's subliminal, but it's not working on me at the moment
maybe cos I have no money
