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There have always been politicians who knew how to run a negative campaign and manipulate the press and public opinion. It's just now the media has such a massive and painfully predictable infrastructure for a candidate to exploit - and we're so conscious of its size - that it looks a 1000 times worse.
Wars used to be fought with swords and horses. Now they're fought with nuclear bombs and battleships. People still die just the same.
So it goes with politics and the media.
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