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Advertising works! Brand names become branded on the brain
I noticed in a thread about marshmallows the guy who started the topic called them "smores." Isn't that a popular brand name of marshmallows?
Being an Aussie, and an avid movie watcher, I have noticed this trend with many other daily products you use in the States. For example, Kleenex is often used instead of the word tissue. This is a major triumph to manufacturers and advertisers, to have their product name become the new standard by replacing the everyday word for that particular item.
What are some other examples of this?
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Champaigne for my real friends, real pain for my sham friends.
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