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ruggerp: exactly. news has to be juicy to be popular, and negative campaigning capitalizes on this fact. Moreover, it has to be hot and juicy, so it's ez to throw a story to the media, saying that they need to run it quickly or else they'll take their story to another newspaper/tv station. they're in such a hurry to run it, they don't bother with the fact checking. very cheap way of getting your opponent to lose some points.
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oh baby oh baby, i like gravy.
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