They will keep showing an injury, Take Sid Vicious for example. He jumped off the ropes and snapped his leg in half and Scott Steiner stomped him for 2-3 minutes before he realized he was hurt and pinned him. Steiner never broke character, or he's just that much of an asshole
I was suprised RAW went that long. I think they are going to start doing that more often because they still have so much talent that's not getting enough airtime.