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Ditto lacrosse not being big in the South. I caught a couple of games on tv last week, and it was pretty cool. It's an odd mix of soccer, basketball, and hockey. One thing I thought was kind of funny was the way they played defense; it consisted of the defender running up behind the ball handler and whacking him repeatedly with the stick. Wierd stuff.
When it comes to sports catching on, there are a couple of things to consider. One, there are a ton of great second tier sports that are waiting to catch on, as you seem to think lacrosse is. Ultimate frisbee, rugby, cricket, pool, hold'em poker, lacrosse, and even soccer (in the US) are all great games, and might even be better on TV than, say, baseball, but they can't all make it. Two, mabye none of them will. The sports market in the US is pretty saturated already. I think there's room for a sport to step up and have a season inbetween basketball and football, but who knows what it might be, if anything?
All that said, yeah, lacrosse is cool, and I'd watch it again, but not during football season.
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