Usually these are industry leaks that allow this to happen.
I work in the media business and we usually recieve something a few weeks to months before releasing so that we can create shows and packages to help market and hype the product.
It is a double edged sword because it used to be difficult to distribute these things outside of the industry, now it's really easy.
I will say that a number of our newest technologies they are encrypting and empbedding with traceable signatures so that they can figure out who was the person who leaked it.
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