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Originally posted by kutulu
I missed that part. I skimmed the article and didn't see that.
It also depends on how many people are actually going to watch it. If only 10-14 million homes have access to it they are not going to do well. With less than 1 million of those homes having gay poeple in them and the straight people finding out that being gay isn't all about Will and Grace or Queer Eye, I just don't see it working.
I thought Bravo already catered towards gays. They do ok, but they aren't trying to put a target on themselves by calling themselves the gay channel.
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Bravo only recently started targeting that market when Jef Gaspin took the helm and he's an MTV Alumni. I worked with him for many years.
MTV Networks base idea is to conquer the niche market. Looking at their stable of channels you'll see that there are plenty of niches that don't have lots of millions of viewers but enter into tens of millions of households, and it's the synergy that they are trying to capture.
https://www.mtvn.com