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kutulu, it isn't a pay channel like Showtime. What they mean is each subscriber that gets digital cable pays a small amount, usually 15-20 cents a month for the channel whether they watch it or not. 10-14 million homes just means how many cable companies pick it up and deliver it to their viewers, not how many actually watch it.
Whether it succeeds or not depends heavily on how many cable companies pick it up.
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