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"We're looking to be at 10 to 14 million homes by the end of the first year," said Nicole Browning, the president of affiliate sales for MTV Networks. The channel will charge cable systems an undisclosed fee for each subscriber, she said.
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I thought that less than 5% of the population was gay. Therefore, are they really thinking that they are going to get almost all of the gay population? If this channel is going to suceed, they are going to need a lot of support from us breeders and I don't see a lot of us turning from our shows that we already watch to see gay oriented shows.
If it was a channel included in the lineups, you might get some support from straight people but I don't see straight people paying a subscription fee to see a gay channel that has commercials on top of subscription fees.
I think it's going to bomb.