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I think this is a great idea. I don't know if it will survive or not. But I do know this. Their slogan should definitely be "The Gayest Channel Ever."
They will definitely have tons of advertising backlash....but advertisers see a rise in sales after airing their commercials on LEGO, you can bet that the backlash will end. Because the bottom line is always about money.
I'm not gay, and I will definitely check out this channel if my cable company picks it up, to the same extent I check out any of the "niche" channels. (Not saying that being gay is a niche, but you know what I mean.)
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You have to laugh at yourself...because you'd cry your eyes out if you didn't. - Emily Saliers
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