Thanks Art,... well aside from the longterm effects of taking the drug, depending on the individual, there certainly is also the case that weening kids at a young age is manipulating them to believe that prescription drugs are acceptable.
Seems as though the pharmaceutical companies are getting the early start to guarantee a lifelong support system and, if all goes well, will have life long membership from early childhood to death.
Reminds me in general of tobacco companies way back touting the virtues of smoking. Of course different context totally, but the message of normalicy and social acceptance is starkingly similar.