Quote:
Originally posted by frolichoek
First, could MLB and Sony Pictures have been any more brilliant with their Spiderman promotion? Both absolutely knew when they announced that they were putting a Spiderman 2 logo on the bases that it would create a firestorm of commentary from the media. Every single sports talk station and just about every newspaper sports section would talk and write about it. Over and over and over again. Sony accomplished exactly what it wanted to for the movie. Get everyone talking about it.
MLB accomplished exactly what it wanted. It got paid, according to reports in the paper (who knows how true it is), $3.6mm dollars.
Whether or not the ads actually appeared on the bases was irrelevant. In fact, I never thought they would ever appear on the bases. What was the point? If they put the ads on the bases, they would lose the opportunity to go through all this again. If they pull the ads, citing fan rebellion, they create the opportunity to play this game at least 1 more time.
|
It's hard to top that kind of business success by controversy and hype...but even then, that's sad that they considered putting ads on the bases anyway. Some standards that baseball has right now.
__________________
"We are what we repeatedly do. Excellence, therefore, is not an act, but a habit."
--Aristotle
|