You don't need a separate line of stuff for men... all that's different is manly packaging.
Basically, you need a good cleanser and a water-based moisturizer. My favourites are by L'Oreal - I use Hydrafresh cleanser and moisturizer and they feel amazing. Were my girlfriend's stuff until I tried them
Check out the pharmacy and see what you like... plus if you're single, you can ask the cute pharmacy employee to help you out
Very easy to score a date in that situation!