Quote:
Originally posted by rsl12
Not to sound mean, but the Bradshaw book mentioned by the person that started the threat notes that the SUV marketing strategy for a number of car manufacturers is to sell to people who actually buy such an argument. It's been a while since I read the book, but if I remember right, their description of the target consumers are people who have recently been married and do not feel secure with themselves or their marriage. The 'gimmick' used by salespeople is to ask them, "if you were in a car accident, who would you rather have survive, you or the other people?"
The kind of people that buy into all that are the people who automotive manufacturers are targeting in selling SUVs. I don't think that comes as a surprise to many people.
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humm, never thought of it that way and it makes sense.
But wouldn't it also make sense that *some* SUV's are more protective in that way since they have a beefier frame and have more car around to crumple then a small car. My mom ran my SUV into a highway guard rail at 60mph due to ice and it would have been alot worst if there wasn't all that car and strong frame (no frame damage btw
) to take the hit. She shouldn't be driving something like that so carelessly
. Some people do need to realise SUV's are not like a sedan, going back to the seperate license thing.
I can agree that being safer due to the size is a marketing thing (marketing departments == evil), since some SUV's out there are nothing more then supped up station wagons.
-Robert