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I have always felt that we subjectively 'file' information based on importance. The greater the importance, the better we 'store' that information, the lesser the importance, the more we tend to filter or 'white noise' it out.
I, personally, do not notice the clothes that people wear. I could meet you and 2 mintues later, I would not be able to tell someone what you were wearing. I think that this lack of recall is due to the fact that I do not place any importance on clothing. I just do not care much about 'style'. I CAN tell you the make and model of the car that most people that I know drive. I like cars and sometimes restore them, so I pay attention to them. I can recite comic book character appearances and issue numbers because I deal with that information routinely.
We see what we want to see, or at least what we think we want to see.
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