It goes a lot deeper than people just disagreeing with something.
It's more than them just disagreeing. It's when they think that the 'something' (whatever it is) is not just disagreeable, but wrong, and harmful, and that tolerating it would be unethical, or unhealthy to individuals or to society. They think they know 'better' and that it is in everyone's best interests to have that 'something' boycotted, or erased, or destroyed, etc. It's important to remember that they sincerely believe that it is best for that 'something' to not be around and that other people can't quite grasp that (as distinct from not accepting it).
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