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I think you're looking at it the wrong way, meph. Since we theoretically have no customers now, there is no customer base to lose, only customers to gain.
With that, I see no problem with requiring a little something of our customers. Also, membership is merely a value-added experience, not a requirement.
'Sitting down' is quite a literal thing. You're taking a spot on a couch, thus are obligated to participate. If you're just standing up or leaning against the wall, then you're free to just leans back and listen.
A lot of people here are envisioning customers as characters from games like Lemmings or The Sims. Like they don't have their own agendas, but they will if you give them one. I completely disagree. If you build a facility for a specific purpose, then it will attract people who mean to use it for it's intent. I take, for example, a local restaurant that is not 3 months old. It's a restaurant with live music. This place is suddenly packed nightly... in SIMI fuckin' VALLEY. People don't just show up to this place and then discover music, they hear about the music and then show up.
Please keep that in mind when you try to predict the potential customer base. Think about how YOU would use such a facility.
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