I don't know if it'll go away in 10 yrs, though...seriously, corporations have dumped more money into this than i have ever seen dumped into any 'fad' before. There could be undeniable research out tomorrow saying that even trying the atkins diet causes death at 55 and it would still be shoved down our throats daily by the weight watchers and corporations. Entire restaurants are changing their total menu, sinking millions into this whole fad and generally, when a corp spends that much money, not much is going to change...RJ reynolds, anyone