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I think your concept is awesome. I'm setting up a site myself and while I've got some great ideas for my content, I don't really have web design skills. I mentioned this to a few of my friends and they set me up with a "will work for beer" web guy who is putting together some really nice stuff. I suggest you go the same route. Your layout is very functional but if you want people to visit the site I think you need more.
It sucks but people like eye candy and they've become used to it. Good content doesn't just make it anymore. Ask around your buds or coworkers.
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