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In Bi-partisan politics, I would imagine that they really don't care about the neutral and dis-interested people. I went back and re-read the encarta definition of Brain-Washing.
brain.wash
transitive verb
1. impose beliefs on somebody: to impose a set of usually political or religious beliefs on somebody by the use of various coercive methods of indoctrination, including destruction of the victim’s prior beliefs
It sounds to me like the "destruction of prior beliefs" is what they are all about here. If they tried to convert the dis-interested, they wouldn't gain many percentage points in the polls, now would they?
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