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I know we at our paper can sometimes lay our hands on some pretty pricey shit if we sweet talk em right. Like one reporter on our paper got hold of a Nivea press release. We promised to give them a page of editorial and a picture (which was going to happen anyway) and they sent us a whole box of cosmetic products, and not like free samples, proper commercial size bottles of the stuff. I mean, cosmetics aren't a laptop, but the principle is the same.
If you say you work for PC Gamer or something, and you have the credentials to back it up, I'm sure you would have little problem getting hold of an alienware pc for free. The question is, how are you supposed to convince them who you aren't?
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