Why don't birthdays matter as you get older? No more good presents, that's why :-). Kids wouldn't give a shit about birthdays if other people (ie, parents with presents to give) didn't make a big deal about it. When you get older, you can buy your own damn presents any day of the year, so what's special about birthdays?
That's kind of cynical, but that's the way I feel. Birthdays are good if somebody uses yours as a way of expressing love for you, or vice versa; but too often it's just another occasion where everyone's going through the motions.
As for birthdays as a grim reminder of mortality, I don't see it that way. Rather, they're a cheery reminder that I'm still here. As for eternal youth, you'll find that nowhere in your contract.
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