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Old 04-08-2004, 09:05 PM   #35 (permalink)
Nomad
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Location: California
Decapitated cat video backfires on Ford

Quote:
Originally posted by scotty
A real commercial, I mean.
I found this today ...

The video of the cat being guillotined was never supposed to be seen by the public.

Video backfires on Ford

-Snip-

Ford and Ogilvy & Mather, the advertising agency behind the advert, insist that the clip was never designed for public consumption.

It was, they say, intended as a "viral marketing" tactic - designed to be sent via the internet from one individual to another - although this idea was subsequently rejected by Ford on taste grounds. A clip costing several thousand pounds and showing a pigeon being catapulted to its death by a bonnet springing open was approved and released last September. However, the rejected advertisement began circulating on the internet last week, at first because of an apparent mistake, and then spurred by black-humoured web users who passed it around.

"A full investigation has been ordered by Ford and Ogilvy to determine how this unapproved material found its way into the public domain," said a spokesman for Ford. "The action in the video clip was totally computer generated - no animal was harmed."



The Ford TV commercials

http://www.933flz.com/audio/cat.mpeg

http://www.933flz.com/audio/Ford,FinalBird.mpeg
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